Outbound telemarketing

Outbound telemarketing generally refers to calls that are made to consumers on businesses’ behalf. Outbound telemarketing is one of the major sources of creating new customers and retaining old ones.

This type of marketing represents the sale of goods or services over the phone. Many times newspapers use this method by offering their paper to people in their area.

Outbound telemarketing provides the following services:

• Promotional campaigns for product launches;

• Sales campaigns (up-selling/ cross-selling);

• Lead generation; identifying prospective customers for a product or service;

• Appointment setting;

• Bookings for seminar and conference attendance;

• Data capture, market research and customer survey;

• Mystery shopping; this research technique uses independent auditors posing as customers to objectively gather information about product quality and service.

• Increasing subscription, memberships;

• Renewal of lapsed policies, memberships, accounts;

• Direct mail follow-up; direct mail is a type of advertisement that uses mail as its form of distribution;

• Data cleansing; this involves detecting and correcting or removing inaccurate records from a record set.

• Fulfilment of orders, letters, brochures;

• Fund-raising; soliciting contributions from individuals or organizations for nonprofit organizations.

Outbound telemarketing earned a lot of negative perception, first of all because it involves unsolicited calls whose aim is to sell. People usually do not like to be bothered with sales calls while they are at home.


Learn More About:

The advantages and disadvantages of telemarketing.

The Benefits of Using Telemarketing

Telemarketing call center evolution by b2c telemarketing services.

B2C Outbound Telemarketing Services - The Evolution Segment for Booming Call Center Services

Phone and telemarketing fraud.

Phone and telemarketing fraud: an overview


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SAN CARLOS, CA, June 04, 2009 /24-7PressRelease/ -- Contactual (http://www.contactual.com/pr), the global leader in on-demand contact center software that empowers customer facing organizations to end customer frustration, and Pipkins, Inc. (http://www.pipkins.com/) a leading supplier of workforce management software and services to the call center industry, today announced they have joined in a partnership to cross sell technology. This agreement will provide a direct connection for call center managers looking to combine a trusted workforce management system with hosted contact center software.