Inbound telemarketing 

Inbound telemarketing refers to calls made by consumers to the business for assistance.

Inbound telemarketing is known as soft-selling. This is incorporated in the call metrics of the customer service department. The agents wait for the calls to come in, they do not call, and for inbound telemarketers is required maximum of two attempts to sell. Inbound calls are much better received than outbound. The difference is that the person calls the company and in this way clients can call to the company if they are interested in their services.

Inbound telemarketing provides such services as:

  • Customer service lines; responding to inquiries or complaints from customers of a given organization;
  • Sales campaigns (selling, up selling, cross selling); this selling technique involves marketing more profitable services or products or simply exposing the costumer to other options;
  • Service bookings; 
  • Enquiry lines; providing information about a product or service; 
  • Help desk services; a help desk provides the users a central point to receive help in troubleshooting problems with computers and other products;
  • After-hours services; 
  • Processing payments (credit card, cheque etc.); 
  • Processing orders; 
  • Processing seminar and conference bookings; 
  • Emergency information.

In big companies inbound telemarketing is done by higher technology and has gained importance because:

  • it provides less price than the market
  • define products in details
  • gives space for making decision

Inbound telemarketing has a lot of benefits, including

  • higher volume of sales
  • greater profits
  • reduced costs per sale
  • increased number of qualified telemarketing leads 
  • higher number of closed sales.

Inbound telemarketing is widely used today throughout the world.


Learn More About:

The advantages and disadvantages of telemarketing.

The Benefits of Using Telemarketing

Telemarketing call center evolution by b2c telemarketing services.

B2C Outbound Telemarketing Services - The Evolution Segment for Booming Call Center Services

Phone and telemarketing fraud.

Phone and telemarketing fraud: an overview


Latest News

Stan Billue releases his classic Sales Training Series in MP3 Format

June 09, 2009 by Stan Billue

Although recognized as one of the top Telemarketing Sales Trainers in the World, Stan Billue is the first to admit that he is rather slow on adapting to new technologies. Stan stated; “I was probably one of the last professional Speakers to add a Fax Machine, a Computer and then a Cell Phone. I also drug my feet at converting my Audio Series from Cassettes to CDs a few years ago.”


Contactual Partners with Pipkins to Provide Workforce Management to Contact Center Customers 

June 04, 2009

Joint Marketing Partnership Brings Together Best in Class Workforce Management and Hosted Contact Center Software. 

SAN CARLOS, CA, June 04, 2009 /24-7PressRelease/ -- Contactual (, the global leader in on-demand contact center software that empowers customer facing organizations to end customer frustration, and Pipkins, Inc. ( a leading supplier of workforce management software and services to the call center industry, today announced they have joined in a partnership to cross sell technology. This agreement will provide a direct connection for call center managers looking to combine a trusted workforce management system with hosted contact center software.