Telemarketing Costs

Many clients ask what costs are involved in making programs so expensive and also ask why they cannot simply hire a few local people to make phone calls for them.

The fact is that one or two agents calling for a local company may be cost effective in the short term but hiring an outsourced call center partner is always the most effective means for making a profitable telemarketing campaign.

Cost per hour

One of the first things to consider is the cost per call hour.

Using a typical phone and PC single agent calling method can result in at best 100 calls made per day.

If an agent makes 100 calls per day and he dials for 7 hours that means that the agent is making about 14 calls per hour.

If the agent is paid $9 per hour, the average cost per call is $0.64. With an outsourced call center agents can make from 40 to 80 calls per hour using predictive equipment.

At $25 per agent hour this means that the 40 calls per hour equals $0.62 and the 80 equals $0.31 per call. Typically, this also includes the training and upkeep of the program.

In fact it is not marketing cost per hour that matters, but rather marketing cost per lead or appointment.

Cost per lead

Cost per lead refers to the cost an advertiser pays per lead. This is now a very common method of selling or advertising products and services on the internet.

Cost per lead is an upcoming effective online advertising payment model in which payment is based only on qualifying leads.

In this type of model or in a pay per lead agreement, you just pay for leads generated at your own site.
In this payment method, the Advertiser only pays the Affiliate for the leads generated by the ads. Cost per lead has a lower financial risk for the Advertiser.

Pay per lead

Pay per lead (PPL) is a method of marketing that enables an advertiser to receive membership or in return for paying per lead received from the marketing venue used.

Pay per lead services are often delivered through existing pay per click affiliate channels. In the pay per lead technique a lead is generally referred to a signup, and this involves contact information.

It is typically known as a non-cash conversion event.


Learn More About:

The advantages and disadvantages of telemarketing.

The Benefits of Using Telemarketing

Telemarketing call center evolution by b2c telemarketing services.

B2C Outbound Telemarketing Services - The Evolution Segment for Booming Call Center Services

Phone and telemarketing fraud.

Phone and telemarketing fraud: an overview


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Although recognized as one of the top Telemarketing Sales Trainers in the World, Stan Billue is the first to admit that he is rather slow on adapting to new technologies. Stan stated; “I was probably one of the last professional Speakers to add a Fax Machine, a Computer and then a Cell Phone. I also drug my feet at converting my Audio Series from Cassettes to CDs a few years ago.”


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SAN CARLOS, CA, June 04, 2009 /24-7PressRelease/ -- Contactual (, the global leader in on-demand contact center software that empowers customer facing organizations to end customer frustration, and Pipkins, Inc. ( a leading supplier of workforce management software and services to the call center industry, today announced they have joined in a partnership to cross sell technology. This agreement will provide a direct connection for call center managers looking to combine a trusted workforce management system with hosted contact center software.