Categories of Telemarketing

Telemarketing is the most common way for businesses to generate leads. Prospective buyers might ignore advertisements, but they will always answer the telephone. A lead can be generated once a prospect answers the phone.

Telemarketers make calls based on a list of potential leads who are most likely to use the company's product or service.

There are two major categories in telemarketing:     

  • Business-to-business (B2B)
  • Business-to-consumer (B2C)

Lead generation telemarketing is a flexible way to gain new customers. The key to a good telemarketing and telesales staff is good communication skills.

Business-to-business (B2B)

By Business-to-business lead generation one can understand the process of helping compatible companies to find each other.

Business-to-business (B2B) is a term commonly used to describe transactions between businesses, and is opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G).

B2B lead generation is necessary for business because it brings a lot of benefits for all the companies involved.

B2B telemarketing can enhance a company’s presence in the market and in this way it let prospects know about its products and services.

Business to Business Telemarketing Services and Lead Generation Programs are very important for all types of business. They generate business leads, and they are the key to increasing sales, and improving customer retention rates.

Business-to-consumer (B2C)

Another method of contacting clients is through a customer service representative making outbound calls.

B2C telemarketing represents the act of making calls to clients and sharing or giving quality information about the products.

B2C marketing focuses on a target consumer to market services or goods to the community.

It provides in-house maintenance software networks for other firms to lift marketing, profits and efficiency.

Every business needs a good B2C lead generation program and there are many methods of B2C lead generation you can apply.

B2C telemarketing has become a widely used strategy today.

It can get better response rate because it creates instant interaction with prospects. You can have the opportunity to up sell your product and services and B2C is a sure fire-way to increase your revenue if you sell on-line services or products.

B2C telemarketing is probably the most cost-effective strategy for expanding one's customer base.

B2B and B2C Lead Generations are generated for growth of sales of various products of diverse sectors. B2B and B2C Leads can be generated for selling software products, products which require high end technical products, besides a large number of products. Generating prospective leads increase the sales person’s productivity, and profitability to the company.


Learn More About:

The advantages and disadvantages of telemarketing.

The Benefits of Using Telemarketing

Telemarketing call center evolution by b2c telemarketing services.

B2C Outbound Telemarketing Services - The Evolution Segment for Booming Call Center Services

Phone and telemarketing fraud.

Phone and telemarketing fraud: an overview


Latest News

Stan Billue releases his classic Sales Training Series in MP3 Format

June 09, 2009 by Stan Billue

Although recognized as one of the top Telemarketing Sales Trainers in the World, Stan Billue is the first to admit that he is rather slow on adapting to new technologies. Stan stated; “I was probably one of the last professional Speakers to add a Fax Machine, a Computer and then a Cell Phone. I also drug my feet at converting my Audio Series from Cassettes to CDs a few years ago.”


Contactual Partners with Pipkins to Provide Workforce Management to Contact Center Customers 

June 04, 2009

Joint Marketing Partnership Brings Together Best in Class Workforce Management and Hosted Contact Center Software. 

SAN CARLOS, CA, June 04, 2009 /24-7PressRelease/ -- Contactual (, the global leader in on-demand contact center software that empowers customer facing organizations to end customer frustration, and Pipkins, Inc. ( a leading supplier of workforce management software and services to the call center industry, today announced they have joined in a partnership to cross sell technology. This agreement will provide a direct connection for call center managers looking to combine a trusted workforce management system with hosted contact center software.