Telemarketing in short 

Generally telemarketing represents the introduction over the telephone of goods or services and it is a very broad term that applies to a multiplicity of both inbound and outbound telephone marketing.

Telemarketing is the only marketing medium that allows businesses to adjust their strategy midstream and make any changes at any time necessary to increase results and it is also known as teleselling.

It is a way of direct marketing where a “salesperson” solicits to prospective “customers” to buy some services or products over the phone.

Telemarketing is many times a part of the marketing plan and it has the aim to change the offer and the audience with one phone call.

Telemarketing is used by business-to-business marketers for identifying qualified leads, avoiding travel and other costs associated with personal sales calls.

Telemarketing is composed of two kinds of service: inbound and outbound. Even if there are many differences between them, they achieve the same goal: to garner sales and provide service to customers.

Telemarketing is the most common way for businesses to generate leads. Prospective buyers might ignore advertisements, but they will always answer the telephone. A lead can be generated once a prospect answers the phone.

Telemarketers make calls based on a list of potential leads who are most likely to use the company's product or service.

There are two major categories in telemarketing:     

  • Business-to-business (B2B)
  • Business-to-consumer (B2C)

Lead generation telemarketing is a flexible way to gain new customers. The key to a good telemarketing and telesales staff is good communication skills. 


Learn More About:

The advantages and disadvantages of telemarketing.

The Benefits of Using Telemarketing

Telemarketing call center evolution by b2c telemarketing services.

B2C Outbound Telemarketing Services - The Evolution Segment for Booming Call Center Services

Phone and telemarketing fraud.

Phone and telemarketing fraud: an overview


Latest News

Stan Billue releases his classic Sales Training Series in MP3 Format

June 09, 2009 by Stan Billue

Although recognized as one of the top Telemarketing Sales Trainers in the World, Stan Billue is the first to admit that he is rather slow on adapting to new technologies. Stan stated; “I was probably one of the last professional Speakers to add a Fax Machine, a Computer and then a Cell Phone. I also drug my feet at converting my Audio Series from Cassettes to CDs a few years ago.”


Contactual Partners with Pipkins to Provide Workforce Management to Contact Center Customers 

June 04, 2009

Joint Marketing Partnership Brings Together Best in Class Workforce Management and Hosted Contact Center Software. 

SAN CARLOS, CA, June 04, 2009 /24-7PressRelease/ -- Contactual (, the global leader in on-demand contact center software that empowers customer facing organizations to end customer frustration, and Pipkins, Inc. ( a leading supplier of workforce management software and services to the call center industry, today announced they have joined in a partnership to cross sell technology. This agreement will provide a direct connection for call center managers looking to combine a trusted workforce management system with hosted contact center software.